Language Barriers in the Online World

by Mark Zeni on September 22, 2017

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

How much do they really limit your reach?
Though worldwide internet access is increasing, it may not be as effective in connecting the world as we might think. English, as by far the most common lingua franca, or “bridge language”, is one of only 10 languages that the World Bank estimates comprise about eighty percent of all online content, English making up nearly two-thirds of that. So, is English-only content enough for the reach you’re looking for?

How many people actually understand English?
At an estimate, 21% of the worldwide population, both online and offline, understand English, this equates to about 26% of the online population – although half of all online content is in English. Basically, if you’re content is exclusively English, 76 percent of your potential reach is, ultimately, beyond your reach due to a language barrier.

The Aim of Your Content
Whether or not you should expand your language base is relative to the aim of your online content. If you run a local business, and your target market is primarily English speaking, it may not be worth the time and effort to translate your website. However, if you run an online company that sells overseas, a large proportion of your target market may not speak English. In this case, considering a translate option for your site may expand your market and increase international sales.

How do I translate my content?
Many web browsers, like Google Chrome, have a translate function built into the browser; however, these translators tend to translate word for word, which can be quite inaccurate as the grammar and syntax of different languages can be significantly different.

If you want your content to be accessible to a specific target market or people group, or just more widely accessible, it may be worth your while to hire someone to translate pages or articles for you – even if you only translate into one or two of the world’s most popular languages. There are web based companies that offer translation services as well as freelance translators

Cost of translating a web page
Most translation services will charge anything from 10 cents to 30 cents per word, depending on the complexity of the language. Others have hourly rates or charge per page or per website. As a general rule, freelance translators will be cheaper, though the translation quality may not always be as good.

What if I can’t get my content translated?
If you find translating content is too much hassle, or not worth the overhead, it’s not always necessary. If much of your prospective market has some English as a second language, make your writing fairly simple – just to get your point across. An alternative is to customize pages so that pages accessed from primarily non-English speaking countries will display more or less the same content, but with more basic language.

Essentially, do some research to see if translating your site, or some of the content, is worth it. If so, it’s a great opportunity to extend your reach in the online world.

Original post: Language Barriers in the Online World

{ 0 comments }

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS





 



 


In today’s digital landscape, developers constantly need to be adding new tools to remain competitive and at the top of their craft.

User Authentication For Web And iOS Apps With AWS Cognito (Part 2)

If you regularly create new web or mobile applications, then Amazon Cognito is a powerful tool that can cut 90% of the time it usually takes to set up a custom user-management solution. If that is intriguing to you, then let’s continue the journey to learn more about what Amazon Cognito has to offer.

The post User Authentication For Web And iOS Apps With AWS Cognito (Part 2) appeared first on Smashing Magazine.

{ 0 comments }

Playing With Color: Vibrant Options For Apps And Websites

by Nick Babich on September 20, 2017

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS





 



 


Color is one of the most powerful tools in a designer’s toolkit. Color can draw attention, set a mood, and influence the user’s emotion, perception and actions. When it comes to the web and mobile app design, this is definitely a time of vibrant colors. Designers use vibrant colors to focus people’s attention on important elements and to make their designs memorable.

Playing With Color: Vibrant Options For Apps And Websites

In this article, I’ll summarize a few popular techniques of using vibrant colors in web and mobile design. Also, if you’d like to get started designing and prototyping your own web and mobile experiences, download Adobe XD.

The post Playing With Color: Vibrant Options For Apps And Websites appeared first on Smashing Magazine.

{ 0 comments }

7 Ways To Use Video On Your Blog To Get More Engagement

by Mark Zeni on September 19, 2017

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

You’ve probably used or are using video to make your posts more effective, but has it ever occurred to you that there are several other innovative ways you can use video to amplify your blog’s impact? Yes, they do exist, but it’s a little unfortunate that the majority of us haven’t learnt these tricks.

Don’t fret though, because we dug them up and, today, we present them to you just so that you may have a better opportunity to make your blog posts more inventive, engaging, and successful.

1. Add Text Content

Simply embedding the video without providing a context won’t draw in enough viewership. In fact, this might turn away a part of your audience as they might not be convinced enough to watch the video. It’s, thus, a great idea to introduce the video with beautiful and captivating sentences, and if possible, add a few short paragraphs that lead into it. Applying this to your explainer, how-to, or testimonials video is a sure way to convince your prospective audience to watch it. If you do it well enough, they will watch through to the end.

2. Interact With The Audience

Part of your video content should have a section where you encourage your audience to leave their comments or other feedback. In fact, make it your mission to always fit a question for your audience. Such feedback gives you a chance to interact with your audience and squeeze out lessons you can use to make your content better. Also, such discussions could be helpful to other viewers and, in other cases, it presents an opportunity for you to respond to your audience’s concerns.

3. Customize Your Video

Viewer experience largely depends on how well you customize your video. It’s really a huge mistake to embed a video on your blog post and fail to fit it within the post’s boundaries or give it aesthetic additions and other functionalities that could optimize its function.

Setting a particular start time or allowing/disallowing related videos to show up when the current one is complete are just few of the many aspects you can adjust as you wish.

This might be a challenge for some people, especially those who’ve not embraced the technical aspects of embedding a video, but the least you can do to make your video attractive is to ensure its width doesn’t go beyond the blog post’s column.

4. Make The Post And Video Mobile-Friendly

Smartphones are more popular today than ever, and nowadays, more people use their phones to access blogs and other platforms. It’s reported that the majority of this users spend well over 50% of their time on their cellphones, mostly accessing websites and viewing videos. So, since the majority of them will access your blog from a mobile device, customize your blog and video such that they will be friendly to these users as well. This way, you will engage a larger audience.

5. Embed It Close To The Top

There’s a section of your audience that will only care about your post once their eyes land on a video embedded in it. This means that keeping it way below is sure to work to your disadvantage in most cases. But note that this will largely depend on the type of content in your blog.

6. Make It Short

Many studies today agree that a lot of people often lose their attention after hitting the one-minute mark. So, it’s only best that all the videos you embed on your post are short. Videos that have had the most impact today are those that run for 30-45 seconds.

Some viewers will even be discouraged to check out the video if they realize that it’s long. However, in the case where you have to create a video that is longer than one minute, ensure the introduction is incredibly captivating and the accompanying content so fascinating that your audience will sit through to the end.

7. Quality Matters

No matter how impeccable your video content is, your readers aren’t going to watch even a second of it if its quality is wanting. For instance, if the video’s highest resolution is 240p, many will be discouraged to watch it. It’s, therefore, advised that you aim for the higher resolutions.

Sound quality, transitions, and other related aspects also have to be considered. Keep in mind that uploading top quality videos might take you ages if your internet is average or poor. Therefore, before you start to edit it, that’s something else you’ll have to put into consideration.

Wrap Up

In summary, embedding a video on your blog post is good but doing the entire process creatively and expertly is what makes all the difference. The seven ways we’ve mentioned are tested and proven and, if applied well, they will get you the engagement level and viewership you’ve always wished for. So, pay extra attention to each and, if possible, seek expert help where it’s necessary.

VideoRemix is a video software company that allows users to create, edit, personalize, and publish production-quality video campaigns to engage their audience. Clients can feature these dynamic videos on websites, landing pages, video-sharing sites, and Facebook.

Original post: 7 Ways To Use Video On Your Blog To Get More Engagement

{ 0 comments }

Building Inclusive Toggle Buttons

by Heydon Pickering on September 19, 2017

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS





 



 


Some things are either on or off and, when those things aren’t on (or off), they are invariably off (or on). The concept is so rudimentary that I’ve only complicated it by trying to explain it, yet on/off switches (or toggle buttons) are not all alike. Although their purpose is simple, their applications and forms vary greatly.

Building Inclusive Toggle Buttons

In this inaugural post, I’ll be exploring what it takes to make toggle buttons inclusive. As with any component, there’s no one way to go about this, especially when such controls are examined under different contexts. However, there’s certainly plenty to forget to do or to otherwise screw up, so let’s try to avoid any of that.

The post Building Inclusive Toggle Buttons appeared first on Smashing Magazine.

{ 0 comments }

Uploading Directories At Once With webkitdirectory

September 19, 2017
  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

 

 

If you’ve ever tried to implement a bulletproof, good-looking file uploader, you might have encountered an issue: uploading an entire folder or folders o…

Read the full article →

25 Super-Useful Web Tools And Services

September 18, 2017
  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Web designers and web developers, prepare yourself for the best showcase available out there. Below you will find 25 super-useful web tools and services that will heavily help you and your projects….

Click through to read the rest of the story on th…

Read the full article →

How New Font Technologies Will Improve The Web

September 18, 2017
  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS



 


 

Words are the primary component of content for the web. However, until a short while ago, all we had at our disposal were but a few system fonts. Adding to that, those system typefaces weren’t necessarily coherent from operating system to operating system (OS).

How New Font Technologies Will Improve The Web

Fortunately, Windows, macOS and Linux made up font-wise, and since then, all modern fonts have been compatible across those OS’. There’s no question, the future of web typography looks promising.

The post How New Font Technologies Will Improve The Web appeared first on Smashing Magazine.

Read the full article →

4 Ways to Promote Your Business with Video

September 18, 2017
  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Did you know that almost 80% off all Internet traffic is made of video? And did you know that every day over five billion videos are watched it on YouTube? Video is huge, and if you’re not using it to promote your business you are missing out on a big opportunity. Below you will find […]

Original post: 4 Ways to Promote Your Business with Video

Read the full article →

Monthly Web Development Update 09/2017: Functional CSS, Android 8 And iOS 11

September 15, 2017
  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS



 


 

Editor’s Note: Welcome to this month’s web development update. It’s actually the first one that we publish, and from now on, Anselm will summarize the most important things that happened over the past month in one handy list for you. So that you’re always up-to-date of what’s going on in the web community. Enjoy!

Monthly Web Development Update September 2017

Today, I’d like to begin this update with a question I’m asking myself quite often, and that was fueled by the things I read lately: Where do we see our responsibility, where do we see other people’s responsibilities? And how do companies fit in here?

The post Monthly Web Development Update 09/2017: Functional CSS, Android 8 And iOS 11 appeared first on Smashing Magazine.

Read the full article →