Started in 2005 by Monarch Health Sciences, MonaVie distributes acai berry products through the controversial multi-level marketing model. They have been criticized for its misleading advertising and health claims and business practices. They’ve been the subject of numerous lawsuits and their CEO, Dallin Larsen was previously involved with another juice company that was shut down in 2003 for making false claims about its product, Royal Tongan Limu Juice. There are many elements to the acai juice scams.MonaVie distributes its products through the technically legal practice known as multi-level marketing. Although legal throughout the United States and 100 other countries, multi-level marketing is controversial because of its similarity to a … affiliate programs, internet business, web business, home based business

