Using customer testimonials in your marketing efforts can be very effective. They help to build your reputation, credibility and sales. Don”t be afraid to ask your satisfied customers to give you a testimonial. Most will be happy to offer their opinions. Be sure to ask their permission to use the testimonials in your marketing campaign. You must also comply with the FTC when using customer testimonials. Visit ftc.gov to find out the guidelines.
One new rule of the FTC Guidelines basically says that if the customer was compensated in any way for his testimonial, it must be disclosed. But be sure to read the complete guidelines.
Be sure to use the more detailed testimonials. Generic lines such as “Your product is great” are n … Terri Seymour, customer testimonial marketing, resell ebooks
