For those of you who weren’t abel to make it on the live Q&A session, enjoy the replay here:

We cover:

• Googles Panda & Penguin updates
• the future of link building
• local marketing
• SEO
• Google’s Knowledge Graph
• email marketing
• daily planning

And much, much more!

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Welcome to Day 17 of the Internet Marketing Makeover!

Yesterday, you designed an incentive item to encourage site visitors to join your email list.

The next logical step? Put it into play!

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DAY 17 OBJECTIVE

Implement your autoresponder sequence.

DAY 17 ASSIGNMENT

Firstly, you’ll need an autoresponder service.

I do not, under any circumstance, want you to use some free WordPress plugin, script you host on your domain or other workaround.  This is a service that is worth paying for.  Here’s why:

Do yourself a favor and just start off using a reputable and reliable company.

Who to use?

Most people will find Aweber to be the best fit.  What you’ll get with Aweber is high deliverability, great customer service, unlimited autoresponder lists, tracking and analytics and an automatic form builder that will let you create cool looking opt-in forms, from the standard in-line form to popovers.  They also have built-in split-testing of your opt-in forms so you can design a few and see which convert best.

Aweber doesn’t do anything else, just email.

Another option you might be aware of is 1ShoppingCart, I was less that pleased with their email deliverability for the years I used them and as such, do not recommend them as an autoresponder. They’re fine as a shopping cart, just don’t use their email features.

There are a few other companies all the kids are excited about – MailChimp comes to mind. They don’t allow affiliate marketing, so if your business will ever use a referral link, affiliate code or the like, you’re opening yourself up to having your account shut down.

Your email list, that subscriber database, is your hall pass. It’s the “golden ticket” or the “get out of jail free card”. So don’t skimp on this one.

Aweber is most likely the best match for you.  They offer your first month for $1, so you can give the service a whirl with little risk on your end.

It is, by far, the best investment I ever made.

They provide extensive instuctions on setting up you list, creating a web form, etc. so I won’t go into detail.

I will give you an outline of what you need to do, in whatever autoresponder service you end up using:

1. Create an account and create your first list
2. Load that first list with a series of messages set to go out automatically that encourage folks to check out yours or affiliate products
3. Remember to include in your autoresponder series the incentive you promised people when they signed up (in the 1st message is best)
4. Create a web form for people to subscribe to your list where you explain the incentive / benefit of subscribing clearly
5. Publish the web form on your site (Aweber popover tend to convert better than in-line forms, you can also use both in-line forms and popovers like I do on this blog)
6. Test what you’ve done by subscribing to your own list to make sure it’s working right!

An autoresponder sequence is the most valuable investment you can make in your business.  It takes on-off visitors and turns them into prospects and then customers for life.

This is the single most important step you can make in turning a website into a real business.  Do it today!

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Welcome to Day 16 of the Internet Marketing Makeover!

Having someone visit your website is a good thing.  Having their email address so you can bring them back to your site over and over, or introduce them to affiliate products, is a GREAT thing.

Too many folks aren’t capturing emails (particularly in niche markets) and aren’t maximizing their revenue because of this.

Today you’ll start squeezing every drop of profit from your website visitors by capturing their email addresses.

[Most of the posts here are for everyone to read - but the rest of this post is for members only. The good news? Membership is free. Sign up here or log in here.]

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I gave it a name – we’re calling these catch-all posts “WeeCaps” because they’re WEEKLY RECAPS. Get it?!

…(Name subject to change should I decide to change the frequency of them, or when I keel over from adorable overload for calling them that).

Needless to say, you liked it, you really liked it. So off we go – I’ll try to make these a regular thing!

My husband says that broccoli screams, like a lobster, when you cook it. We wondered if the Christmas Trees do too. This is the first year we’ve cut our own and we went to Frosty Mountain Tree Farm in Sebastapol where they had a huge selection, really friendly staff and the yummiest popcorn I’ve ever had (although that could also be the delirium setting in from skipping breakfast this a.m.). For those of you that celebrate Christmas, do you cut your own or let someone else do the hard labor for you?

On to the best bits of news this week in internet marketing…

PANDAS

This is the most important article I’ve seen on Panda, in that it covers ALL the Panda changes we’ve seen fromt he start of the year until today, in order and with explanation. If Panda is a vague boogeyman in your world, this article is for you.

EMAIL MARKETING

I’m probably the last person in the world to buy PopUp Domination, but I picked it up this week because it’s on sale for $47 (it’s usually $77).

You probably already own it, but if you don’t, now’s the time to grab it! I think the sale ends today or tomorrow.

Cool announcement from Aweber – they’ll parse your PayPal customers into email subscribers automatically now. Killer, seeing as buyers are the most important customer to have on your list. This is on the heels of two other recent updates: the ability to add subscribers when folks comment on blog posts and the ability to use Facebook integration to pre-fill subscriber forms for your visitors.

I just moved back to Aweber from Infusionsoft  (…many of the advanced functionality I was using Infusionsoft for is now available on Aweber, plus I no longer need some of the shopping cart features Infusionsoft offers) and am really pleased with how many updates and changes they are making to the system, these just being 3 examples.

CONTENT CURATION

There’s been a lot of talk around the web this week on content curation. Here are a couple of the best articles. If you’re not doing curation, take a peek at these and think about how it could fit in your marketplace. Curation is also outsource-able!

• 7 Common Content Curation Myths – We talked a lot about this piece on Facebook. Loss of PR, loss of traffic via click-throughs, duplicate content scares are all reasons some folks don’t “d0″ curation. They’re wrong. Read up here.
• The Man Who Curates 3000-4000 Articles Per Day – A pro’s perspective on curation.
• Curation vs. Republication – Afraid you’re just parroting and not adding enough value? This tome will tell you if you’re doing curation right.

HOLIDAYS

What do Kyrgyz embroidery, Paull Colligan and iPad cases have in common? The answer is on Pauls blog. So impressed by this project.

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Many people would like to get more individuals signing up to their newsletters, but have run out of ideas to do so. Email Adswap marketing might just be the thing for such people. It is a way to increase ones mailing list by swapping ones own ads with other websites’. Via this technique, one is able to boost his or her number of people who sign up for mailing lists. This article takes a closer look at some of the benefits of this technique.By using ad-swapping, one is able to get adverts of ones own content put on another person’s newsletters. This is done in return for the individual also putting an advert of the site that is featuring his or her advertisements.People who use this technique are able to swap ads with similar niches to their … List Building, Email Marketing

Email Marketing, one of the many marketing strategies used by a lot of online entrepreneurs. To be able to attract more customers you need to find ways to reach them. What better way to get their attention, and in a more personal way than through email. Email marketing opens up to a whole lot of new prospects. It is even better than a blog since you can talk to them and in your time make them understand what it is that you want to get acrossed. A lot have been considering to turn to email for more prospects since they can make personalize them and in a way create a relationship with them.

While email is so accessible some people don’t take interest in reading them. They just browse through it and the next thing you know you’re a … online email marketing, email marketing, email marketing onl

List Building and Email Marketing are not helpful anymore, or so most people say. If they are making a reference to the list of readers in which marketers are sending emails every single second only to sell their products, they are absolutely right!

It is practically like encounter a buddy who is unable to stop talking about his / her services every single time you meet him/ her! At last, not only your pal will not able to churn out the sale, he /she will most likely lose you as a pal!

However, in my belief, list building does work if you have these 4 key essentials when you are sending out your emails. With these basics, your emails will without doubt will click upon and glance by your subscibers.

1) Exclusive
Everyday, people receive n … Email Marketing, List Building, Emails

One of the most fatal mistakes that new marketers and entrepreneurs make when building their online business is in NOT growing a mailing list.

For many, it takes years before they even begin to understand the importance of building and growing a targeted list of prospects, however, once they experience the dramatic impact that having a pre-made customer base at their fingertips, they never, ever look back.

Listen, here’s the reality of the situation:

You could literally work 24 hours a day around the clock struggling to advertise your business, generate buzz and interest and effectively build brand awareness AND you just might be successful, however in the time that it takes you to accomplish even 3/4 of that, your competition..

The one … email marketing, build a list, email list list building, email marketing list

Ever wonder how these so called Gurus build such a massive list to sell their products to? Well I am sure they have ways of generated leads through adwords or ppc but what about the little guy?We do not have an endless stream of money to pay for adwords to get leads nor do we have the big name reputation that we can use to get jv offers. Like me you are probably on a very small budget trying to build your list and sell your products. Regardless the money is still in the listBuilding a Free Opt in Email List is really not that hard to do but generating targeted leads to what you are selling is a whole different process. If you generate a lead from a person who is a dog lover and you are selling cat toys you are going to go broke. So this art … Opt in email list, list building, email marketing, online business, internet marketing, internet

Building a list of prospects you can market to repeatedly, is by far, the most popular way to earn income online. This article contains 10 list building tips for newbies that can make the difference between online success or failure. If you are serious about making money, perform a search on each tip, for more information.Don’t ever try to build a list or email your list, without the use of an autoresponder service. For $20 a month, you can protect your business from being shut down because of untruthful spam accusations. An autoresponder allows you to send out pre-written emails on automatic pilot and create automated income streams.Many people make money with a website that is primarily one page. It is called a squeeze page. You can have … list building, list building strategies, how to build a list, list building for newbies, internet marketing, email marketing, social media marketing, article