Welcome to Day 17 of the Internet Marketing Makeover!

Yesterday, you designed an incentive item to encourage site visitors to join your email list.

The next logical step? Put it into play!

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DAY 17 OBJECTIVE

Implement your autoresponder sequence.

DAY 17 ASSIGNMENT

Firstly, you’ll need an autoresponder service.

I do not, under any circumstance, want you to use some free WordPress plugin, script you host on your domain or other workaround.  This is a service that is worth paying for.  Here’s why:

Do yourself a favor and just start off using a reputable and reliable company.

Who to use?

Most people will find Aweber to be the best fit.  What you’ll get with Aweber is high deliverability, great customer service, unlimited autoresponder lists, tracking and analytics and an automatic form builder that will let you create cool looking opt-in forms, from the standard in-line form to popovers.  They also have built-in split-testing of your opt-in forms so you can design a few and see which convert best.

Aweber doesn’t do anything else, just email.

Another option you might be aware of is 1ShoppingCart, I was less that pleased with their email deliverability for the years I used them and as such, do not recommend them as an autoresponder. They’re fine as a shopping cart, just don’t use their email features.

There are a few other companies all the kids are excited about – MailChimp comes to mind. They don’t allow affiliate marketing, so if your business will ever use a referral link, affiliate code or the like, you’re opening yourself up to having your account shut down.

Your email list, that subscriber database, is your hall pass. It’s the “golden ticket” or the “get out of jail free card”. So don’t skimp on this one.

Aweber is most likely the best match for you.  They offer your first month for $1, so you can give the service a whirl with little risk on your end.

It is, by far, the best investment I ever made.

They provide extensive instuctions on setting up you list, creating a web form, etc. so I won’t go into detail.

I will give you an outline of what you need to do, in whatever autoresponder service you end up using:

1. Create an account and create your first list
2. Load that first list with a series of messages set to go out automatically that encourage folks to check out yours or affiliate products
3. Remember to include in your autoresponder series the incentive you promised people when they signed up (in the 1st message is best)
4. Create a web form for people to subscribe to your list where you explain the incentive / benefit of subscribing clearly
5. Publish the web form on your site (Aweber popover tend to convert better than in-line forms, you can also use both in-line forms and popovers like I do on this blog)
6. Test what you’ve done by subscribing to your own list to make sure it’s working right!

An autoresponder sequence is the most valuable investment you can make in your business.  It takes on-off visitors and turns them into prospects and then customers for life.

This is the single most important step you can make in turning a website into a real business.  Do it today!

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Welcome to Day 16 of the Internet Marketing Makeover!

Having someone visit your website is a good thing.  Having their email address so you can bring them back to your site over and over, or introduce them to affiliate products, is a GREAT thing.

Too many folks aren’t capturing emails (particularly in niche markets) and aren’t maximizing their revenue because of this.

Today you’ll start squeezing every drop of profit from your website visitors by capturing their email addresses.

[Most of the posts here are for everyone to read - but the rest of this post is for members only. The good news? Membership is free. Sign up here or log in here.]

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I gave it a name – we’re calling these catch-all posts “WeeCaps” because they’re WEEKLY RECAPS. Get it?!

…(Name subject to change should I decide to change the frequency of them, or when I keel over from adorable overload for calling them that).

Needless to say, you liked it, you really liked it. So off we go – I’ll try to make these a regular thing!

My husband says that broccoli screams, like a lobster, when you cook it. We wondered if the Christmas Trees do too. This is the first year we’ve cut our own and we went to Frosty Mountain Tree Farm in Sebastapol where they had a huge selection, really friendly staff and the yummiest popcorn I’ve ever had (although that could also be the delirium setting in from skipping breakfast this a.m.). For those of you that celebrate Christmas, do you cut your own or let someone else do the hard labor for you?

On to the best bits of news this week in internet marketing…

PANDAS

This is the most important article I’ve seen on Panda, in that it covers ALL the Panda changes we’ve seen fromt he start of the year until today, in order and with explanation. If Panda is a vague boogeyman in your world, this article is for you.

EMAIL MARKETING

I’m probably the last person in the world to buy PopUp Domination, but I picked it up this week because it’s on sale for $47 (it’s usually $77).

You probably already own it, but if you don’t, now’s the time to grab it! I think the sale ends today or tomorrow.

Cool announcement from Aweber – they’ll parse your PayPal customers into email subscribers automatically now. Killer, seeing as buyers are the most important customer to have on your list. This is on the heels of two other recent updates: the ability to add subscribers when folks comment on blog posts and the ability to use Facebook integration to pre-fill subscriber forms for your visitors.

I just moved back to Aweber from Infusionsoft  (…many of the advanced functionality I was using Infusionsoft for is now available on Aweber, plus I no longer need some of the shopping cart features Infusionsoft offers) and am really pleased with how many updates and changes they are making to the system, these just being 3 examples.

CONTENT CURATION

There’s been a lot of talk around the web this week on content curation. Here are a couple of the best articles. If you’re not doing curation, take a peek at these and think about how it could fit in your marketplace. Curation is also outsource-able!

• 7 Common Content Curation Myths – We talked a lot about this piece on Facebook. Loss of PR, loss of traffic via click-throughs, duplicate content scares are all reasons some folks don’t “d0″ curation. They’re wrong. Read up here.
• The Man Who Curates 3000-4000 Articles Per Day – A pro’s perspective on curation.
• Curation vs. Republication – Afraid you’re just parroting and not adding enough value? This tome will tell you if you’re doing curation right.

HOLIDAYS

What do Kyrgyz embroidery, Paull Colligan and iPad cases have in common? The answer is on Pauls blog. So impressed by this project.

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Whenever you ask a successful internet marketer what the most important software he uses to make cash online, 99% of them will reply with their email list and autoresponder. Autoresponders are one of the most important advertising tools that you can have if you are performing company on-line.Actually, the only factor more important that the email autoresponder is your opt-in email list! But all autoresponders systems begin out without a list because the list doesn’t exist until your auto responder system starts filling up with names and email addresses!Some of the leading auto responder systems consist of Aweber, Trafficwave and Icontact. When considering choices, value and price my experience indicates that Trafficwave would be the best. T … email marketing, autoresponders, list building, opt-in subscribers, auto responders

Many people would like to get more individuals signing up to their newsletters, but have run out of ideas to do so. Email Adswap marketing might just be the thing for such people. It is a way to increase ones mailing list by swapping ones own ads with other websites’. Via this technique, one is able to boost his or her number of people who sign up for mailing lists. This article takes a closer look at some of the benefits of this technique.By using ad-swapping, one is able to get adverts of ones own content put on another person’s newsletters. This is done in return for the individual also putting an advert of the site that is featuring his or her advertisements.People who use this technique are able to swap ads with similar niches to their … List Building, Email Marketing

By now you have no doubt seen that e-mail marketing is the place that the real money is at. What you should do is find or produce something small and reasonably priced so that you can sell it while building up your e-mail list and then, after you’ve built your list sell other, better and more expensive products to that list. The main goal here is that the people on the list have probably always been going to trust you because you’ve already sold them something valuable and that means that they will be a lot more likely to buy things from you in the future when you have them to offer. Obviously e-mail marketing can be achieved both in good as well as bad ways. One of the primary things you’ll want to realize is that just because someone sign … email marketing, list building, newsletter, email, autoresponder, list

Email Marketing, one of the many marketing strategies used by a lot of online entrepreneurs. To be able to attract more customers you need to find ways to reach them. What better way to get their attention, and in a more personal way than through email. Email marketing opens up to a whole lot of new prospects. It is even better than a blog since you can talk to them and in your time make them understand what it is that you want to get acrossed. A lot have been considering to turn to email for more prospects since they can make personalize them and in a way create a relationship with them.

While email is so accessible some people don’t take interest in reading them. They just browse through it and the next thing you know you’re a … online email marketing, email marketing, email marketing onl

When running a business or internet marketing campaign it’s important to stay in touch with potential customers, clients, and/or leads to stay ahead of the competition. The easiest way to do this today is by email. By implementing an opt-in form to your website, any interested viewer can add their contact information to receive any upcoming news, updates, and/or offers you may have for them.

Adding a form to a website is not for everybody (very few actually). It takes some considerable technical knowledge to set up correctly.

And manually sending out e-mails can also be a big drain on your precious time.
Thankfully, we have autoresponse systems (or “autoresponders”) at our disposal. When you have this tool in place, ALL you have to conce … autoresponse, autoresponder, aweber, getresponse, auto response, email-marketing

List Building and Email Marketing are not helpful anymore, or so most people say. If they are making a reference to the list of readers in which marketers are sending emails every single second only to sell their products, they are absolutely right!

It is practically like encounter a buddy who is unable to stop talking about his / her services every single time you meet him/ her! At last, not only your pal will not able to churn out the sale, he /she will most likely lose you as a pal!

However, in my belief, list building does work if you have these 4 key essentials when you are sending out your emails. With these basics, your emails will without doubt will click upon and glance by your subscibers.

1) Exclusive
Everyday, people receive n … Email Marketing, List Building, Emails

Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important that the autoresponder is your opt-in list! But all autoresponders start out without a list – the list doesn’t exist until your autoresponder mailing list starts filling up with names and email addresses!Autoresponder response tracking is usually easily set up with the higher quality paid autoresponder services. Using the tracking set up tool, you simply enter the web site address that you want your readers to visit, and the software generates a brand new URL. This URL is used track the number of clicks that you have from the autoresponder message to the website that you are promoti … imnica mail, email marketing, autoresponder, aweber, getresponse, business, small business